But what if we really did know what to eat? What if you could customize your diet to eliminate obesity, reduce disease and improve happiness? Let’s take it a step further. How about if I told you I could customize your diet to help you learn how to play the violin or become a master at chess? The $500 billion to $1 trillion available to the food industry from chronic diseases now seems like chump change. What do you think people would really pay for personal optimization?
Dr. Bruce German – Professor, University of California, Davis