De-commoditization of Agriculture

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How do I differentiate myself? Contract farming to a CPG? Growing seed for a Big 4? New crops (peas, chickpeas, hemp, duckweed, cannabis)? How about high protein corn for Tostitos? How about high protein sorghum for an ethanol plant? How about high protein wheat? Why are we not planting crops that people want to buy?


Travis Potter – Tractor Soda

Kellee James – CEO, Mercaris

Shari Rogge-Fidler – CEO, Family Farms Group

Moderator: Rob Trice – Founder & Partner, Better Food Ventures