It’s 2035. Who won? Who Lost? Does Monsanto become BetaMax or the iPhone?

Innovation is a competition between the incumbents that control distribution but seek innovation, and the innovators that seek distribution, but control innovation. The market is a cage match where incumbent and new entrant fight it out.

But on their flank, innovators come unexpectedly. They creep up. They approach quietly. Then BAM — a Kodak moment. Or a Blockbuster Video moment. It is just a matter of time.